Temu, owned by PDD Holdings (formerly Pinduoduo), has achieved rapid growth through several key strategies: Extremely Low Prices: Temu offers products at dramatically lower prices compared to competitors, often undercutting both online and physical retailers. This is achieved through direct sourcing from manufacturers, primarily in China, and minimizing intermediary … [Read more...]
Responsible Packaging and Roots of Brand Loyalty
nCa Report Brand loyalty is a flexible concept. --- At some level, it is not perhaps even loyalty; it is possibly a force of habit. Nevertheless, there are two main reasons why we go for a particular brand: 1. It is actually good; and/or 2. Our favourite celebrity or influencer recommends it. Let us try to see if the brand loyalty is still a thing, how does it take … [Read more...]