Clemente Ferrer Due to the latest innovations and inventions of the digital market, emerging technologies such as the so called ‘smart phones’ have gained worldwide popularity. If the mobile phone revolution has already begun, up till what point will it transform the emerging online news media market? More and more, users are increasingly turning to […]
Celebrities Combating Poverty
Clemente Ferrer With 2011 as the European Year of Volunteering, a banking entity launched a supportive advertising campaign with child education as their goal. The benefits will be destined to child education in the least developed countries with the help of UNICEF. You have the power, turn on your solidarity! This is the message that […]
The Lives of 5 Leaders
Clemente Ferrer In an Ugandan newspaper I recently published an article entitled “The lives of five leaders”. A native read it. He told me that his wife is HIV+ and he is HIV-. They are to have a pair of twins that are HIV- just like the father. The mother, with three months into her […]
Internet Will Receive More Than 31,000 Million Ads By 2015
Clemente Ferrer According to an eMarketer study, Internet advertising investments will continue to increase in the United States within the next years. It is projected that it will reach 25.6% in 2015, while TV ads will be stalled at a 40% rate. Online advertising invoices will jump from the 16,100 million of 2009 to 31,500 […]